UK Bridal Week to Launch in 2019

August 30 2018

With an increasing number of labels now producing a single collection each year and seeking that perfect timing that will guarantee deliveries into retailers across the seasons, and others choosing to exhibit just once a year this newest move to the exhibition circuit is being welcomed by key international names including Justin Alexander and Enzoani.

Event director of UK Bridal Week is Gary Barbe, who previously was the director of the National Wedding Show portfolio, and with more than 14 years’ experience orchestrating market-leading trade events; Judith Sutton, with her huge knowledge of the bridal industry, heads up the marketing team.

Larry Warshaw of Justin Alexander said: “We are excited to have an early exhibition outside of London. Presently the market has too many competing events over too many weekends. United Fairs has done an excellent job for us in Rome and Essen, accomplishing that essential mix that is key to success, by bringing together popular manufacturers and designers with retailers who have an open to buy and are excited about the collections on show. The new UK event and venue should be a win/win for all parties involved."

We are expecting 240 collections to go on show over 3 days, they have been carefully selected to provide quality choice and design innovation. In addition to the big international market-leading brands, UK Bridal Week will include a designer label section, and areas dedicated specifically to occasionwear, accessories, menswear and childrenswear, making viewing and buying easier for retailers.

A fantastic feature will be the business advice centre, where both retailers and exhibitors can meet experts on a one-to-one basis in a closed, private environment.

Read the full story over at Wedding Trader to find out more insights from key players such as Enzoani's Mark Stevens, and Michelle O'Neill from Ruby Productions. 

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