Make Sure You’re SEO Savvy
April 30 2018
The digital guru, Warren Knight, discusses how you can transform your online presence.
In the January/February 2018 edition of the Bridal Buyer, they spoke about how to build your website, structuring it and the benefits of creating an overall look and feel. The next most important step is to think about your search engine optimisation (SEO), and how to incorporate this into your website.
On-site is optimisation within your website and includes a domain name, meta description, ALT tags, web content, internal links, title tags and keywords, permalinks, outbound links, bounce rate and loading speed, to name just a few. You want to be at the top of the Google search engine as a result of using the right keywords. This is because the higher you are on the search list, the more likely you are to make a sale.
Link building is an important part of your off-site SEO. Here are the top tips for link building.
- Building relationships: the best place to start is to work on your rapport with the bridal industry. Spend some time going through forums, blogs, and Social Media and get involved in conversations.
- Ask for backlinks: request backlinks from websites in the bridal industry. If a magazine is writing about your bridal business on its website, ask them to link back to your website in the content.
- You can build social proof by having testimonials: happy customers mean brand advocates who will talk about your business online
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