Bridal Sale Week

Being a member of the BBSA gives you an automatic Free inclusion in the ‘Bridal Sale Week’.  The dates are July 5th-7th 2019 and Nov 29th-1st December 2019.

This is a fantastic way for Retail Members to sell off their samples and discontinued stock to generate extra cash-flow for the next buying season and make way for your new season's stock. These events will be advertised nationally through various sources.

All Retail members will be supplied with information on how to maximise this sale locally, by engaging social media, newspapers and adding the Bridal Sale Week to Retailers own websites it will pull in Brides on a budget.

You can visit the Bridal Sale Week website at

Quotes from some of our participating stores

Crazy busy day, We have had our busiest month since we opened 20 years ago.  The sale worked brilliantly for us. Emma xx 

Emma Hartley, Colne, Lancs


The BBSA sale event has been a fabulous success. Each time I have been involved it has enabled me to sell off a large number of ex-sample gowns

to make way for my new collections.  Old stock is a big drain on cash-flow for a small independent boutique, so being involved with something that is 

promoted nationally is really important for me and has been worth its weight in gold.

The social media coverage has been excellent and with more boutiques getting involved with the BBSA I am hoping in years to come that these events will be the ‘go to’ place for brides working to tight budget.

Keep up the good work BBSA    Jane. Xx

Celebrating Curves, Hackenthorpe, South Yorkshire


We have had the most amazing sale week and we want to say thank you to everyone at the BBSA for all their help.  The social media really helped to get brides through the door.  We cant wait for the next one.

What an amazing weekend it has been.  Many thanks Vicky

Victorias Bridal Boutique, Orpington, Kent.  


We managed to sell a few dresses, some brides have booked after seeing the promotion. Others thru our website and more from our recommendations. One walk in came back to following day and purchased her gown.  I think the sale is a great idea, especially for the time of year, regards Sheila.

Boa Boutique, Richmond Hill, Surrey.


The sale went in full flood from Saturday and is continuing this week, by being nationally advertised in a professional way and also on our own website, I felt this has helped drive brides into the shop.  We had quite a few enquiries and bookings before the event and someone travelled down from the North which was great.  I do think it is worth belonging to the BBSA and the benefits of having the wedding insurance really helps.

The Wedding Wardrobe, Waterloo, London.