Bridal Boutique Launches Interactive Wedding Planner

June 29 2017


Over the last year or so we have covered a number of stories of tech companies developing apps to assist with the wedding planning process. Now retailers are next in line to add more tech to the wedding planning process.

Fleur de Lys Bridal in Saffron-Walden has launched its own online wedding planner built into their website. This feature allows brides-to-be to plan , save ideas, dresses and accessories to a virtual scrapbook and set reminders for key dates and tasks.

In addition to the innovative online planner, brides can also book their appointments online, owner Rebecca Ruggieri said “We realise that many people browse dresses and plan weddings outside of our opening hours, By letting them browse appointments and book online, we hope it makes the process a little simpler. Our brides-to-be very rarely come wedding dress shopping alone, so the online booking tool will help with coordinating busy diaries too.

Its great to see stores making innovations like this, bringing the bridal shopping experience more in line with the digital technology.  

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